WJEC/Eduqas Media Studies for A Level Yr 2 & A2:SB

• Zooming : this is often used instead of a close-up shot to move towards or away from the subject. • Panning : this involves movement across the scene. This camera movement can be related to pace as well as time and space. A whip pan can cause the audience to feel disorientated and give the effect of speed and panic. • Tilting : this is used to restrict the narrative by slowly revealing aspects of a character or setting. This can surprise an audience by revealing the unexpected. Editing The combination of camera shots, movement and angles all work together to construct a narrative and create meanings for the audience to decode. The way in which the audio-visual product is edited can also indicate the genre of the product. Editing can also offer visceral pleasures for the audience by selecting shots, creating enigmas and restricting the narrative to create tension and suspense. Audio Codes There is a range of audio codes used across different products and platforms to communicate messages to audiences. Particular audio codes are related to forms and genres, and audiences have expectations of the diegetic and non-diegetic sounds that will be heard in certain media products. Audio codes are an integral part of the construction and mediation of the product and may encompass the following: • dialogue • sound effects • music. • ambient sound • voiceovers Technical Codes in Print Products As you will be aware from studying the set products and related examples in Year 1 of the course, magazines, advertisements and other print products also employ a range of technical codes to construct a narrative, convey the genre and transmit meaning. These include: • Layout and design : how the product is constructed to communicate meanings. • Camera shots and angles : for example, close-up shots show more detail and the choice of the image may reflect the ideology of the product. This is true of newspaper front pages where images are carefully selected, cropped and constructed in order to communicate meanings to the reader. • Lighting : choices made about lighting contribute to the construction of messages within the product. • Colour : the visual codes of colour transmit meanings and these meanings are recognised and accepted by audiences as they have been established over time. • Graphics : splashes highlight key selling points, and graphs and maps exemplify stories. Whip pan When the camera moves at speed creating a blurred shot. It is used to show passages of time, movement between locations and to suggest frenetic action. Key Term What would be the purpose and effect of using a handheld camera to film a scene? Rapid Recall 1.4 What are transitions and how are they used in the editing of a sequence? Rapid Recall 1.5 Tilting from the feet up to introduce a character creates suspense. Sun THE SAYS TODAY you can rescueBritain from the catastrophe of a takeover by Labour’s hard-left extremists. Jeremy Corbyn would not just reverse seven years of job creation and growth under the Tories. He would chuckour country’s spectacu- lar progress and prosperity over the last 35YEARS in the bin. Only a vote for Theresa May’s Conservatives — not Ukip, or any other — will help keep Corbyn and Continued on Page 12 Thursday,June8,2017 FORAGREATERBRITAIN thesun.co.uk 50p Technical codes are an important element of media language and as such communicate messages to the audience. Being aware of the different technical codes in print and moving-image forms will enable you to engage in detailed analysis. Tip How do technical and visual codes communicate the ideology of the newspaper in the above front page from the Sun ? Quickfire 1.3 8 Media Studies for A Level Year 2 & A2