Contents Theoretical perspectives on The Archers audiences: Uses and Gratifications 102 Video Games 102 The video games industry and the importance of new technologies 103 Epic Games 104 The set product: Fortnite 104 Industry issues: funding 106 The launch and success of Fortnite 106 Studying the Fortnite website: industry 108 and audience How are video games regulated? 109 Audiences and video games 110 The Fortnite audience 111 Theoretical perspectives: Uses and Gratifications 111 4 Assessment of Component 1: 112 Exploring the Media How Will I Be Assessed? 112 Section A: Exploring Media Language and Representation 112 Section B: Exploring Media Industries and Audiences 113 5 Component 2: Understanding 114 Media Forms and Products Overview 114 Introduction to Analysing Audio-Visual Products 114 Technical Codes 114 Camera 114 Editing 116 Audio codes 117 Section A: Television 119 Overview 119 Analysing the Set Products 120 Overview of the Television Industry 120 Timeline of key developments in UK television 121 Public service broadcasting 122 The BBC 122 ABC 123 Television Audiences 123 Section A, Option 1: Introduction to the Crime Drama Genre 124 An example of how the crime genre has changed over time: Sherlock Holmes 125 Crime drama: repertoire of elements 125 Analysing the set product: The Sweeney 128 Media language 128 Representation 129 Industry and audience 129 The cultural influence of The Sweeney 131 Historical context: the 1970s 132 Analysing the set product: Luther 133 Media language 133 Representation 135 Industry and audience 136 Contexts in Luther 139 Section A, Option 2: Introduction to the Sitcom Genre 139 Sitcom: repertoire of elements 140 Representations in context 142 Analysing the Set Product: Friends 143 Media language 143 Representation 144 Industry 144 Audience 146 Contexts 146 Contemporary Sitcoms 147 Sitcom audiences 147 Set product: Man Like Mobeen 148 Media language 148 Representation 150 Issues linked to context 150 Industry and audience 152 Set product: Modern Family 154 Media language 155 Representations, contexts and characters 157 Industry and audience 158 Section B: Music Video and Online Media 161 Overview 161 Analysing the Set Products 162
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