WJEC/Eduqas GCSE Media Studies: Revision Guide

3 Component 1: Exploring the Media Consider the construction of the male: • He is positioned to the left of the image, taking up less of the frame than the female. • He is lying down, facing away from the audience. The gesture code of holding the chocolate box draws attention to the product in the centre of the frame. 2 Now answer the following questions. • What roles do the male and female play in the narrative? Who is active and who is passive? • Are gender stereotypes upheld? Explain why, or why not. 3 Write a concluding sentence stating how far the advert upholds traditional gender stereotypes. Remember to consider the social context of the 1950s, as society was more male dominated than it is today. Extension task Compare the representations in the Milk Tray advert with the set Quality Street or This Girl Can product. What are the similarities and differences between the two products? Always support your ideas with examples from the media product. Top Revision Tip 3.2 Try to apply theoretical perspectives, for example feminist perspectives or the Male Gaze theory. Top Revision Tip 3.3 Print Marketing: Film Posters Film marketing involves various activities to promote a film and attract an audience to view it in the cinema. In Component 1, Section A, you study film posters , a key element of film marketing. A marketing campaign for a franchise film will include elements such as characters or visual codes that are familiar, which will appeal to fans of the previous films but also attract new audiences. A distributor will usually release a series of posters leading up to the film’s opening in cinemas. Checklist of Key Points What is a media franchise? What does a film distributor do? What different types of poster might be released to promote a film? Quickfire Revision 3.7 3.8 3.9 45