WJEC/Eduqas GCSE Media Studies: Revision Guide

How might each of the following products fulfil the uses and gratifications proposed by Blumler and Katz? • Newspapers • Video games • Radio drama • Television drama or sitcom • Music videos • Music websites. Complete the table, using the examples for guidance. Uses/ gratifications Products Explanation Information Radio drama Listeners might find out about a current issue in society that is represented in the storyline, satisfying their need to be informed about what is happening in the world. Personal identity Music video Viewers might relate to the narrative and characters if they have experienced a similar situation, for example a music video about a relationship break-up. Social interaction Entertainment/ diversion Have a Go 2.10 The Uses and Gratifications theory Write a definition of each of the four main ‘uses’ in the theory. Quickfire Revision 2.31 This theory states that media audiences are active and choose to consume different types of media products to fulfil particular needs. Blumler and Katz identified four main uses and gratifications that audiences gain from media products: • Information • Personal identity • Social interaction • Entertainment/diversion . Key Theory Focus: Uses and Gratifications The Uses and Gratifications theory is explained on page 34 of the student book. Link Always consider which uses and gratifications can be applied to the set products you revise for Component 1, Section B and Component 2. Top Revision Tip 2.9 Different types of media product fulfil specific gratifications for audiences. 38 WJEC/Eduqas GCSE Media Studies Revision Guide