Pearson BTEC National Applied Psychology Book 1

Contents Content areas A and B: Psychological approaches and assumptions and key concepts A1 Approaches and assumptions Overview of four approaches 10 B1 Cognitive approach Key concept 1 and key study: Reconstructive memory and Bartlett (1932) 12 Key concept 2 and key study: Cognitive priming and Harris et al . (2009) 14 Key concept 3 and key study: Cognitive biases and Lo us and Palmer (1974) 16 B2 Social approach Key concept 1 and key study: Conformity and Asch (1951) 18 Key concept 2 and key study: Types of conformity and Haney et al . (1973) 20 Key concept 3 and key study: Social categorisation and Chatard et al . (2007) 22 B3 Learning approach Key concept 1 and key study: Classical conditioning and Watson and Rayner (1920) 24 Key concept 2 and key study: Operant conditioning and Skinner (1932) 26 Key concept 3 and key study: Social learning theory and Bandura et al . (1961) 28 B4 Biological approach Introduction and key concept 1: In uence of biology on behaviour and Genes 30 Key concept 2 and key study: Neuroanatomy and Harlow (1868) 32 Key concept 3 and key study: Neurochemistry and Deady et al . (2006) 34 Key concept 4 and key study: Evolutionary psychology and Buss et al . (1992) 36 Revision summary Multiple-choice questions Assessment and revision guidance Practice questions, answers and feedback 38 40 42 46 Content area C: Application of psychological approaches C1 Use of psychology to explain contemporary issues of aggression in society Cognitive approach 48 Social approach 50 Learning approach 52 Biological approach 54 C2 Use of psychology in business to explain and in uence consumer behaviour Cognitive approach 56 Social approach 58 Learning approach 60 Biological approach 62 C3 Application of psychology to explain gender Cognitive approach 64 Social approach 66 Learning approach 68 Biological approach 70 Revision summary Multiple-choice questions Assessment and revision guidance Practice questions, answers and feedback 72 74 76 78 What is happening in these people’s heads? What is going on in their bodies? How is their behaviour affecting each other? How have their past experiences affected them? There are so many different ways of explaining the same behaviour – what is the best approach to take? Unit 1 Psychological approaches and applications Read important advice on assessment and revision before you begin! 8 9