AQA GCSE Media Studies Student Book

220 Your media product must appeal to its target audience. What do you have to do for the NEA? You have to create an individual media production using one of the following: • television • music video • radio • newspapers • magazines • advertising/marketing • online, social and participatory media • video games. Media briefs are used to communicate to media companies, as in this (fictional) Spotfaze brief. The media product that you create must be in response to one of the five media briefs released by AQA each year. Each NEA brief will specify the media form to be used and the intended audience. The media product that you create must communicate meaning to this intended audience. It must also show your understanding of two areas of the GCSE Media Studies theoretical framework: Media Language and Media Representations. Your teacher will give you a deadline for each stage, e.g. planning, writing your Statement of Intent and carrying out the production work. AQA suggests that no more than 30 hours should be needed for the production part of the process. Media brief: Spotfaze Deeper 1. Background Spotfaze is a global company, originally based in the UK. They specialise in skin care products. They are committed to creating products that use natural ingredients to combat skin problems for all skin types. Spotfaze needs a campaign that targets a new audience, building their brand image with this group. The campaign should have a mix of TV, radio and print. 2. Product Specifics Deeper: new facial cream for adults, who are suffering from outbreaks of spots 3. Campaign objectives Create awareness of Spotfaze as a brand with a successful record of previous products, and of Deeper, while removing stigma of older people buying spot creams. USP will be product developed specifically for older skin-types, plus defeating outbreaks of spots quickly and with a minimum of fuss. 4. Target group Men and women Aged 30+ Busy and successful lifestyle Meeting people through work everyday Don’t want to spend time worrying about their skin, when they need to be preparing ideas, presentations etc for meetings. Example of a media brief issued by the (fictional) company Spotfaze. There are sample versions of AQA NEA briefs later in this chapter, pages 223–235. Link Media brief A document setting out what is needed within a media product. It is usually written by a non-media company, such as a manufacturer who wants to advertise their goods, explaining what they want the media products (in the Spotfaze brief, the adverts) to achieve. It is used by their chosen media production company to make sure they get the message and the details right. Key term Media brief: Spotfaze Deeper 1. Background Spotfaze is a global company, originally based in the UK. It specialises in skin-care products. It is committed to creating products that use natural ingredients to combat skin problems for all skin types. Spotfaze needs a campaign that targets a new audience, building its brand image with the group. The campaign should have a mix of TV, radio and print. 2. Product specifics Deeper: new facial cream for adults who are suffering from outbreaks of spots. 3. Campaign objectives Create wareness of Spotfaze as a brand with a successful record of pr vious roduct , and of Deeper, while r moving stigma of older people buying spot creams. USP will be product developed speci cally for older skin types, plus defeating outbreaks of spots quickly and with a minimum of fuss. 4. Target group • Men and women • Aged 30+ • Busy and successful lifestyle • Meeting people through work everyday • Don’t want to spend time worrying about their skin, when they need to be preparing ideas, presentations, etc. for meetings. AQA GCSE Media Studies